The streets of Kumasi, traditionally considered a stronghold of the ruling New Patriotic Party (NPP), witnessed a massive turnout of people, predominantly NDC supporters, during the former President, John Dramani Mahama’s ‘24-hour Economy Sensitisation Walk.

The event, held on Wednesday, January 24, 2024, aims to promote the NDC's primary policy proposal for the 2024 elections: the establishment of a 24-hour economy in Ghana.

Noteworthy personalities, not typically associated with active party politics, were also spotted at the event, including the retired Commissioner of Police, Kofi Boakye.

Former President John Dramani Mahama outlined the 24-hour economy proposal, emphasizing that the next NDC government intends to implement measures to encourage businesses in Ghana to operate around the clock. The policy initiative involves providing incentives for businesses to function day and night, potentially in three shifts, ultimately generating more employment opportunities for the youth.

Mahama highlighted the crucial role of a robust police service in safeguarding businesses during the night economy. He expressed the commitment of a prospective NDC administration to equip the youth with entrepreneurial knowledge and skills for a sustainable future.

"A new NDC administration will work urgently to equip our youth with the entrepreneurial knowledge and skills needed for a sustainable future. We will introduce a 24-hour economy with incentives and tax breaks for manufacturers who will run extra shifts to create more room for employment," Mahama stated during the rally.

The "24-hour Economy Sensitisation Walk" serves as a platform for Mahama and the NDC to engage with the public, promoting their vision for economic development and job creation. As the 2024 elections draw near, the rally in Kumasi signifies a strategic move by the NDC to garner support and showcase their policy priorities to the electorate.