A Brand Director and Consummate Marketer, Regina Ofori, has advised content creators seeking sponsorship to refrain from using duplicated proposals for different companies.

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She pointed out that many content creators tend to create one proposal and merely change the names and addresses before submitting it to multiple companies for sponsorship.

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However, this approach leads to sponsors noticing gaps in the proposals, which reduces the chances of securing sponsorships.

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Regina Ofori made these remarks when speaking to media.

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She emphasized that content creators should focus on properly representing sponsors' brands and demonstrate their capability to effectively market the product or service on behalf of the sponsors. This will increase the likelihood of consideration from managers.

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“The same platform can deliver different products in different ways. So, we still have a lot of content creators on the same platform; let’s say you’re taking this to a water company, a soap company, and a telecommunications company with the same content. All that change is just to delete and replace the name. So, it’s the same layout, and that’s the reason why sometimes they’ll make a mistake, and when you’re reading, instead of the soap, you see water in the body of the Email,” she said.

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Furthermore, Regina Ofori stressed the importance of presenting reciprocal benefits in the sponsorship proposals, ensuring that both the content creators and sponsors gain equal advantages from the collaboration.

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Regarding the format of presenting proposals, she stated that it depends on the content being showcased. For experiential proposals, visual representations may be necessary, while for other cases, a well-crafted word document is sufficient.

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Regina Ofori highlighted the significance of aligning proposals with the sponsor's objectives to ensure a seamless fit into the planning process.

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She encouraged all content creators to view their proposals as their curriculum vitae (CV) when approaching potential sponsors and to be clear about their goals for each year.

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