MobileMoney Limited (MML) has initiated a promotional campaign aimed at acknowledging customer loyalty and encouraging the adoption of digital payments through MoMo.

Over the upcoming two months, commencing from August 17 until September 30, the company will grant rewards to one hundred customers every week. These prizes will encompass e-cash amounts of up to ¢1000.

The promotion operates on a point-based system, necessitating customers to utilize the MoMo Pay service for settling payments related to goods and services through Merchant IDs or QR codes.

In doing so, they will accrue points based on their transactional activities.

For every ¢10 spent, customers will accumulate five points. The top one hundred points earners each week will be granted an e-cash prize of up to ¢1000.

Using the MoMo App for transactions will yield triple the points earned through USSD. You can get the MoMo App from either PlayStore or App Store.

MoMo agents and merchants are encouraged to amplify transaction volume, transaction value, and minimize fraud incidents to secure appealing rewards.

During the launch of the MoMo Season celebrations, CEO of MobileMoney Limited, Shaibu Haruna, discussed the focal points of the season's activities, centered around the theme "Tackling Barriers to Embracing Digital Payments in Ghana."

Haruna stated, "Obstacles like interoperability issues, counterfeit identification cards, platform infrastructure, customer onboarding, and MoMo fraud have hindered the widespread adoption of digital payments in Ghana."

Both MTN Ghana and MobileMoney Limited are dedicated to overcoming these challenges through collaborative efforts with stakeholders and partners, with the aim of establishing a resilient, effective, and more inclusive digital payments ecosystem within the country.

Winners of the weekly prizes will obtain their rewards by the end of each month, after they've been contacted by MTN MoMo via 0244 300 000.