The National Youth Authority (NYA) has encouraged young individuals in the private sector to embrace contemporary business practices and trends in order to keep their businesses running.

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Speaking at a workshop organized to empower young stylists and those in the cosmetic industry in the Eastern Region, the Eastern Regional Director of the NYA, Mariam Mensa Minnah,  mentioned that the private sector continues to play a major role in the economy and the ever changing phase of doing business within the sector requires stakeholders to adapt to current trends. <img

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src="

alt="NYA urges youth in private sector to adopt modern trends of doing business" title="NYA urges youth in private sector to adopt modern trends of doing business"/>She says that in order to keep young Ghanaians in the business, it was important to build their capacity to meet international standards and create a level playing ground for

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effective competition.<img src="

alt="NYA urges youth in private sector to adopt modern trends of doing business" title="NYA urges youth in private sector to adopt modern trends of doing business"/>According to Marian Mensa Minnah, the NYA’s core mandate is to provide relevant and conducive environment that defines and supports the implementation of

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effective frontline youth empowerment practices, focusing on young people’s participation in socio-economic and political development whilst facilitating private and third sector investments in youth empowerment.<img src="

alt="NYA urges youth in private sector to adopt modern trends of doing business" title="NYA urges youth in private sector to

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adopt modern trends of doing business"/>The training workshop, which was in collaboration with a Japanese firm, Kanekalon Products, brought together stylists and cosmetologists from across the Eastern region.<img src="

alt="NYA urges youth in private sector to adopt modern trends of doing business" title="NYA urges youth in private sector to adopt modern

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trends of doing business"/>Participants were taught proper bookkeeping; how to identify quality products, and how to access credit facilities, among others.

is the 5th of its kind, and the National Youth Authority intends to make the training an annual event.

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