Barclays has renewed its title sponsorship of the Women's Super League (WSL) and Women's Championship for another three years, in a deal valued at approximately £15 million per year, double the previous arrangement.

This new agreement, which includes investment and marketing, represents the largest deal in women’s domestic football.

The deal is the first major contract secured by Women’s Professional Leagues Limited (WPLL), the new company overseeing the WSL. Barclays first became the title sponsor in 2019, and the renewal reflects the growing popularity of the league, with rising viewing figures and match attendances.

WPLL chief executive Nikki Doucet commented on the renewal: "Barclays has been a leading light when it comes to supporting women’s football and they become a founding partner for WPLL as we embark on a transformational journey to grow the game. This record multi-year investment demonstrates long-term commitment and is important because it provides positive endorsement and increased support for what we are trying to accomplish."

Barclays has also extended its partnership with the Premier League, agreeing to a new four-year deal.