Entertainment pundit, Arnold Asamoah-Baidoo has weighed in on the potential for Dancehall star Shatta Wale to fill the O2 Arena with a concert.

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He dismissed any doubts about Wale's capability but emphasized the importance of collaborating with the right promoters in the UK.

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Asamoah-Baidoo acknowledged Wale's extensive experience and fan base, particularly in the UK and globally, but stressed that selling out the O2 Arena requires more than just popularity.

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He highlighted the need for strategic partnerships with promoters like Live Nation, Akwaaba, and Allonia to maximize the event's success.

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“Wale has been in the business for over 20 years, he is also popular in UK, Dubai and other places but you see it goes beyond the praises and popularity we see. He has the catalog and sword.

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“What he has to do is now is to ensure he does not use one promoter. There is one promoter in UK who can make that possible and that’s is Live Nation, he can walk up to Live Nation and discuss his pedigree with them and for his managers to prove to Live Nation that this is what he can do,” he said on Onua FM on May 4.

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During an interview on Onua FM on May 4, Asamoah-Baidoo emphasized that Shatta Wale's management must demonstrate his value and readiness to collaborate with promoters effectively.

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He pointed to rapper Medikal's recent sold-out concert at the O2 Arena as a testament to what can be achieved with the right approach.

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Medikal's successful event, featuring stellar performances from Shatta Wale, Sarkodie, Jay Bhad, Sister Derby, and Malcom Nuna, serves as inspiration for artists aiming to make a mark on international stages like the O2 Arena.

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