The Food and Drug Administration (FDA) has provided justification for its order prohibiting celebrities from promoting alcoholic beverages within the nation.

Some celebrities have filed a lawsuit against the FDA, saying that the agency's order has prevented them from earning money from another source.

However, in response, Dr. Olivia Boateng, Head of the FDA's Tobacco and Substance Abuse Department, said that their guidance is a part of attempts to safeguard children from being lurred into alcoholism.

She continued by saying that celebrities should consider the health effects on young people who look up to them rather than just their financial rewards.

“Evidence has it that when celebrities advertised these brands, the young ones are lured or motivated into using these things. Celebrities are only thinking about the financial gains but on a larger scale, our public health issues should rise above that.”

Many people involved in the creative sector, including Wendy Shay, Shatta Wale, Brother Sammy, Kuami Eugene, and Camidoh, had spoken out against the law before this lawsuit and urged decision-makers to abolish it.

Mark Darlington Osae, the plaintiff and a music publisher at Perfect Note Publishing, submitted a writ of summons on November 11, 2022, alleging that the FDA's 2015 regulations discriminate against the creative arts sector.

The FDA regulation that said "no well-known personality or professional shall be employed in alcoholic beverage promotion" is in conflict with and in violation of sections 17(1) and 17(2) of the 1992 Constitution, according to Mark, who is the Chairman and Co-Founder of Ghana Music Alliance.

The 1992 Constitution's Articles 17(1) and 17(2) ensure equality before the law and forbid discrimination against people based on their social or economic position or occupation, among other things. These provisions are thus invalid and unenforceable.