Veteran Ghanaian media personality Joyce Akumaa Dongotey-Padi, popularly known as Akumaa Mama Zimbi, has shared the inspiration behind her iconic headgear.

In an interview on Delay’s Show, Akumaa was questioned about whether her headgear was too heavy for her to carry around.

She responded by saying "It's my brand."

Akumaa further explained that the headgear she had on during the interview was made from eight yards of fabric, though at times it extended to twelve yards.

"I own many scarves in different velvet colours, but because of my skin tone, I usually prefer wine. I often tie four yards of wine-coloured fabric together with an additional multicoloured piece, making a total of eight yards," She told Delay in a video sighted by The Independent Ghana.

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The media personality stirred a reaction on social media by opting for a makeup-free and headgear-free look months ago.

For some reason, Akumaa appeared unfamiliar or, let's say, different without her signature headgear. Without makeup, she undergoes a complete transformation.

Social media users commented that Akumaa resembled a Nollywood witch without makeup and her scarf. Some drew other comparisons, attributing her look to old age setting in.

Visible wrinkles on her face and hair loss were noticeable changes.

Despite these observations, Akumaa is seen engaging in her usual provocative activities to garner attention.

In a separate engagement, she revealed that she has been verbally abused on multiple instances for hosting her ‘Odo Ahomaso’ show, a sex education programme on Adom TV.

The host of Odo Ahomaso said that some pastors and members of the community accused her of being a ‘Krobo prostitute’ aiming to ruin Ghana's youth with the aforementioned programme.

Akumaa Mama Zimbi stated in an interview with Neat FM, on March 13, 2023, explained that the programme does not intend to harm the youth of the country in any way but rather seeks to provide the entire population with sex education.

“I have been to several programs whereby people get up from my side just because they claimed sitting beside me will make their children listen to me.

“People didn’t want to associate with me, they were saying I was evil even including some men of God…a lot of people, and they thought we the ‘Damgbes’, the "Krobos" people think we’re prostitutes, so I’m coming to destroy the world.

By way of advice, she explained: “I’m telling you that, give proper training to your children the moment the person begins to menstruate.

“Tell her not to allow men to sleep with her because she will get pregnant and become a school dropout…

“Let me tell you, in this country, uncles have broken their own nieces’ virginity, aunties have done it, and some fathers are sleeping with their own daughters and sons.

“It is happening, what did you tell your daughter, what did you tell your son…Odo Ahomaso is gospel." she stressed.

Meanwhile, she has cautioned men to avoid spending money to win the favor of women,

According to her, until God approves the relationship, no man should spend even 10 Ghana cedis on a woman.

Speaking in an interview, Akumaa Mama Zimbi insinuated that a man must seek approval from God through prayer before deciding to spend on a woman.

She added that for the avoidance of doubt and heartbreak, men must be spiritually conscious about their potential partners and must only spend after getting the go-ahead from God.

To the young guys: "Before you want to spend even 10 cedis on a lady, first pray about it. Seek God’s approval first to know if the person is the right partner for you before you go ahead and spend money on her. This will not leave you disappointed later on in life,” she said.

Adding her voice to the prevalence of hook-up business in Ghana, Akumaa said the culture is a clear form of prostitution.

According to her, regardless of the fanciful names – hookups or slay queens – individuals offer casual sex in return for a fee or favour.

The marriage counsellor made these comments as a guest hostess on the 6th Sense Show on Joy Prime.

“It is prostitution. Crystal clear prostitution, and you can’t say anything about it. Then there’s the threesome and the foursome. The lady alone can hook the guys. It has gone to the next level,” she said.

There are concerns over the practise of hooking up girls and boys in our society and how it is eroding Ghanaian values.

Despite being a criminal offence in Ghana, people are finding ways and means to engage in illegal activity for various reasons.

Akumaa Mama Zimbi said prostitution takes different forms, and one does not need to be in an obscure location or wait until the night to be able to engage in the act.

She mentioned that hookups are largely done on social media and that the proliferation of cell phones, websites, and hookup apps has modernised the practice, which is gradually gaining popularity in Ghana.

The guest hostess revealed instances where ladies are flown to Dubai just for one-night stands, as well as hookup girls taking their trade into churches to lure unsuspecting pastors.

“We even have those who go to the church places and then lure some of the pastors who are not really godly. Their dressing alone; their makeup alone; and the kind of perfume…I will see the man of God after church for consultation’ and if you don’t know God and you’re not strong, in your office, that lady, that woman, will rape you beautifully, nicely, and romantically,’ the host of Adom TV’s Odo Ahomaso Show indicated.

Mama Zimbi also suggested that there are ten forms of prostitution, and hookup is just one of them.

She was of the opinion that individuals who engage in hookups to earn money are lazy.

She, however, advised ladies, especially, not to engage in such culture, as it has the potential of jeopardising their lives.