19th March 2025 11:52:01 AM
2 mins readNigerian gospel singer Pita has shed light on the difficulties faced by gospel artistes in Nigeria, especially in securing corporate sponsorship and consistent airplay.
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Speaking in an interview on Daybreak Hitz with Doreen Avio, Pita contrasted the support for gospel music in Ghana with that of Nigeria, praising Ghana for embracing and promoting the genre.
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“That’s one of the things I love about Ghana. Ghana is a country that really supports the gospel. In Nigeria, it’s a little bit different to get corporate sponsorship for gospel stuff, because they keep saying it’s a secular nation, we don’t do this. But here, I see some brands put their names to gospel stuff for us in the gospel space. In Nigeria, it’s a challenge,” he said.
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Pita emphasized the need for gospel artistes and Christians in the creative space to develop stronger structures to sustain their work.
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“Gospel artistes, Christians in the creative space, we need to put structures in what we do,” he stated.
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Comparing airplay of gospel music in both countries, Pita observed that Ghanaian radio stations play Christian music throughout the day, whereas in Nigeria, it is mostly limited to Sunday mornings.
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“You guys play Christian music throughout the day, but in Nigeria, you wait for Sunday. And some stations (in Nigeria), they can’t wait—once they play your music from 6 a.m. to 8 a.m., their body is shaking, they want to start playing their secular… they move on,” he noted.
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Beyond music, Pita also spoke about his experience in Ghana, commending the country’s culture and hospitality.
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“Ghanaians are very polite people, well-mannered, and well-cultured. Ghana is expensive now o,” he remarked.
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Pita was in Ghana for The Gratitude Concert, which took place on March 16, 2025, at the Keepers House Chapel in Accra.
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