The Director of Diaspora Affairs at the Presidency, Kofi Okyere-Darko, has encouraged Ghanaian media to allocate at least 70% of their airtime to local music throughout March as part of Heritage Month celebrations.

While addressing attendees at the launch of Heritage Month on Monday, March 3, 2025, at Labadi Beach Hotel, he emphasized the importance of using this period to celebrate Ghanaian identity and culture.

He stressed that prioritizing local content would not only promote Ghanaian music but also support the industry's growth by increasing its visibility.

“For this month of March, please let us do Ghana music. I will entreat us to do at least 70 percent Ghanaian music. We have enough music in our collection to keep us going for the entire month,” he added.

Okyere-Darko also reassured that Ghana’s music collection is vast enough to sustain the entire month’s programming without difficulty.

Beyond music, he called on Ghanaians to take this opportunity to reflect on national development and work collectively toward building a stronger nation.

“We have a beautiful country to build together, let’s all build the country we want together,” he noted.