People from many walks of life attended the launch on Wednesday, October 5 in Madina, including a few students who offered powerful testimonials regarding Jibu's advantages.

Galen Welsch, chief executive officer of Jibu, addressed the crowd at the opening and expressed delight in choosing Madina as his company's entry point into Ghana. He also revealed that numerous franchise points will open throughout Accra in the ensuing two years.

Jibu is already in six other countries with over 10,000 retail points.

Mr Welsch stressed that the launch on Wednesday is not only a mere ceremony in Ghana but the launch of a “war” against sachet water.

“I want to announce that today is not just the launch of Jibu Ghana, [but] it is also a launch of a war on sachets. Jibu is here to replace sachet water. We are here to offer refills.”

He said a franchise model is what will be employed to ensure that many other franchises are established across Ghana.

A board member of Jibu Ghana, Professor Elikem Nutifafa, was full of praise for the opening of the water-producing firm in Ghana.

“As you know, for any business setting up for the first time, a lot goes into where to locate the business. In many instances, where you start your business, can make or break you,” he stated, underscoring the choice of Madina as the head office for operation.

“Madina shares many characteristics with Jibu as a brand.”

Proprietress of Gina International School in Madina Georgina Fiadzoe expressed joy about the location of the company within her school’s reach and said her pupils are already giving good testimonies, having consumed the product.