Independent presidential candidate Nana Kwame Bediako has urged the Ghana Football Association (GFA) to adopt creative ways to fund football in the country.The New Force leader criticised the GFA for not taking inspiration from successful organisations like FIFA, which earns huge sums from broadcasting rights.

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He raised concerns about the GFA’s over-reliance on government funds, pointing out the need to explore other revenue opportunities to support the sport.“I don't think they [the GFA] are looking at the strategy of other football associations like FIFA. Because FIFA makes most of their money from broadcasting. That's what makes them powerful," Bediako said in an interview played on Asempa

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FM.

they've managed not just for people to play football, but they've built relationships with all television channels around the world.“Ghana, our GFA, is just waiting for a budget and a match. And they carry the people; they go and play; they either win or they lose. They come back; somebody's going to pay for it.”Conversations about the state of Ghana football are ongoing because

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of Ghana’s failure to qualify for the 2025 Africa Cup of Nations, which is the first time in 21 years that the Black Stars will not be at the tournament.

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