Manchester United has had a poor campaign, and currently sits fourteenth (14th) on the Premier League table, finishing fifteenth (15th) last year; however, they have reported a remarkable revenue milestone in the recent financial report published on Wednesday, September 17.

The Premier League giants have reported a record £666.3 million revenue for the 2024/25 fiscal year. The whopping revenue was made from the new business deals they signed.

Manchester United earned a lot of money from their new shirt sponsor, Snapdragon. They also made more money from ticket sales and match days than ever before, £160.3 million by June 30, 2025.

The club’s CEO, Omar Berrada, in complementary remarks concerning the financial report, eulogised his side’s resilience despite a challenging campaign, citing the club’s bid to improve in all aspects and not just their finances.

"To have generated record revenues during such a challenging year for the club demonstrates the resilience which is a hallmark of Manchester United. As we settle into the 2025-26 season, we are working hard to improve the club in all areas," said the chief executive while emphasising the positive impact of the club’s cost-cutting policy, which was implemented early last year, shortly after Sir Ratcliffe's INEOS officially joined as a minority owner.

“As we start to feel the benefits of our cost-reduction programme, there is significant potential for improved financial performance, which will, in turn, support our overriding priority: success on the pitch.”

He expressed Man Utd’s satisfaction with their current additions to the club’s squad (both men and women) as well as the overhaul currently underway in their leadership structure.

“On the field, we are pleased with the additions we have made to our men’s and women’s first team squads over the summer, as we build for the long term. Off the field, we are emerging from a period of structural and leadership change with a refreshed, streamlined organisation equipped to deliver on our sporting and commercial objectives”, he continued.

An upgrade of the club’s infrastructure is also underway, according to Berrad, detailing their commitment to complete their men’s first team building at Carrington within the expected timeline.

“We are also investing to upgrade our infrastructure, including completion of the £50m redevelopment of our men’s first team building at Carrington, on time and on budget, following prior investment in our women’s team facilities, to create a world-class environment for our players and staff. Meanwhile, planning continues to meet our ambition of developing a new stadium at Old Trafford as part of a transformational regeneration of the surrounding community,” he noted.

Berrada did not reference United's poor start to the current campaign but says United are building "for the long term".

While they have made about £33 million, it represents about seventy percent (70%) less than the losses they made in the year before, when the figure was £113.2m.

United say they "remain committed to, and in compliance with, both the Premier League's Profit and Sustainability Rules and UEFA's Financial Fair Play Regulations".

In January, Deloitte ranked United as having the fourth-highest revenue in world football, based on the club's earnings of £651m from the previous year.

Real Madrid (£883m) were in first place, followed by Manchester City (£708m) and Paris St-Germain (£681m).

Meanwhile, despite the club’s poor run in this season and last, the coach, Ruben Amorim, insists on maintaining his tactical philosophy, which many pundits have slammed as being the ‘killer’ of the club’s form.

In a post-match conference, he explicitly stated that he shall stand with his 3-4-3 system, stressing that, if the club seeks to see a change, then they should consider finding a replacement for him.

Manchester United suffered an embarrassing defeat to Manchester City yesterday, Sunday, 14 September at the Etihad Stadium. The Reds lost against their rivals in a 0-3 derby with a brace from Erling Haaland and Phil Foden.

In reaction to this, former club captain and record goalscorer Wayne Rooney has turned on Amorim, expressing his disappointment at how the team keeps regressing when fans anticipated a turnaround after the dismissal of Erik ten Hag in October 2024 for his poor run.

Man Utd appointed Ruben Amorim in November, and for about ten months now, the Reds haven’t seen any significant revival in their fortunes.

Speaking during a BBC podcast, The Wayne Rooney Show, one of the greatest goal scorers in history, mentioned that fans were so disappointed that they began to leave the stadium with chants of Amorim’s name. There are no signs of recovery for the once celebrated and results-oriented Man Utd that had its name on the lips of fans all the time.

“I think if the manager is honest with himself, it has got worse. I want to be as supportive and positive as I can be of the manager and the players. But it is very difficult to sit here and say we are seeing progression, and at least we’re seeing things that will get results in the near future.

“I think after the last year when Ten Hag got sacked and Ruben came in, we’re hearing how they’re going to play and it is going to change,” said Rooney, who scored 253 goals for United between 2004 and 2017.

“We’re seeing none of that, and it is very difficult. There was an image towards the end of the game where I saw the Manchester United fans leaving. You could hear the fans singing Amorim’s name, but I think that is so powerful that the United fans were leaving the game. You know the game is over, and I think they were very disappointed in what they were seeing. It is hard to see how it continues”, he questioned.

He went on to question, “What are the patterns? What are we seeing that might improve the team moving forward?”

United finished 15th in the league last term with 42 points, their lowest position since 1989–90. They earned their fewest points in a top-flight season since they were last relegated in 1973–74. Since Amorim’s arrival, they have spent about £250m on new signings, while shipping out most of their so-called ‘bomb squad’.

This has allowed the 40-year-old coach to revamp his side into a 3-4-3 system that he has vowed not to deviate from after enjoying success with Sporting.

However, many of last season’s problems already appear to be resurfacing.