The National Road Safety Authority (NRSA) has ordered advertising companies to stop installing billboards on road medians, citing safety risks for pedestrians and motorists.

The directive follows growing concerns over the dangers posed by billboards placed within median strips, which the NRSA argues obstruct visibility and endanger road users.

Speaking to Citi News, the Acting Director General of the NRSA, Abraham Amaliba, reaffirmed the authority’s commitment to enforcing road safety regulations to eliminate such obstructions.

“People should remove those obstacles on the median because we are beginning to wage a war against such billboards. First and foremost, the height of the billboard does not provide clear visibility beyond it, and they are lined up in a way that makes it difficult to recognize an oncoming vehicle,” he stated.

His comments came after he visited the East Airport underpass in East Legon, Accra, in response to a viral video of a pedestrian raising concerns about billboards installed along the median.

Amaliba also noted that local assemblies often issue permits for these structures, and the NRSA will investigate those responsible for their installation.

“Normally, the assemblies issue permits for these structures, so we will investigate who first erected these billboards.

“Luckily, their contact details are on them, so we will verify whether they have the necessary permits. If not, we will ask them to comply by removing the billboards because they pose a hazard to road users, especially pedestrians,” he added.

The NRSA’s directive signals a broader push to enhance road safety by eliminating visual obstructions that increase the risk of accidents.