Erik ten Hag is of the belief that Sir Jim Ratcliffe has the potential to expedite Manchester United's resurgence by revitalising the club culture, which has experienced a decline recently.

The Dutchman, whose future at Old Trafford remains uncertain, has remarked that within the two months since the Glazers greenlit INEOS's involvement, he has already observed a shift in the club's direction.

Ratcliffe has taken proactive steps by appointing Manchester City's Omar Berrada as the next CEO of United, and discussions are scheduled regarding the potential appointment of Dan Ashworth as the sporting director.

Speaking to the media, Ten Hag said [via The Daily Mail]: "The club has fallen down in standards, but now we are back. I have already seen some examples of how (INEOS) can support us in really setting (sic) the right standard.

We know when performances are not right; we have to look in the mirror, tell each other the truth and get things right. There are always many fans away and home standing behind us, but it starts with us; we have to put energy into the stands and then it comes back."

Since Ten Hag assumed the managerial role in 2022, Manchester United's fortunes have seen a significant upturn.

The Dutch coach put an end to the team's six-year trophy drought by securing the Carabao Cup and successfully guiding them back into the Champions League.

However, United's second season under his leadership hasn't been as remarkable. The team was eliminated from Europe before Christmas and currently sits in sixth place in the Premier League standings.

Despite on-field struggles, off the pitch, fans are filled with optimism, largely due to the minority control of the club by the INEOS group. There's a renewed belief that United will once again challenge for league and European titles.

Manchester United will return to Premier League action when they face city rivals and defending champions Manchester City on Sunday, March 3. A victory could propel Ten Hag's side above Tottenham into fifth place in the standings.