Keche Joshua of Keche fame has threatened to take drastic punitive measures against any lookalike who tries to impersonate their brand and music.

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Following the lookalike craze, where some individuals have gained social media clout for looking like and mimicking some artists, Joshau believes the ‘nonsense must stop.”

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Ranting in a video he shared online, Keche Joshua said it hurts to see others use your MSUC for their personal benefits after you had toiled to make them.

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Therefore, he added, any lookalike who would want to hide the cloak of sharing a resemblance with the Keche duo to use their brand or music will have a lot to answer.

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He insisted that the individual must be ready to get himself beaten to a pulp, as that could only serve as a deterrent to many others who have sprung up.

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The lookalikes have already gained prominence, with several top media houses granting them free interviews. Many believe they serve as a threat to the careers of the artists involved and thus must be stopped.

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Medikal had reacted and was brazenly told by the lookalike that he must shut up and allow for a part of his fame to be shared by others.

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