The Minister of Information, Oppong-Nkrumah, has emphasized the importance of technology adoption for Micro, Small, and Medium Enterprises (MSMEs) to ensure resilience and global competitiveness.

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He highlighted the necessity of innovation and adaptability in the current competitive and technologically evolving business landscape.

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The Minister shared these insights during the closing ceremony of the "ACP Digi project in Ghana," themed "Our Journey to Building the Digital Capacity of MSMEs In Ghana Post COVID."

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Nkrumah stressed that MSMEs are integral to Ghana's business landscape and must be a priority for efficiency and sustainable development.

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“It is gladdening to note that MSMEs have embraced the idea and are now using technology in their businesses and are beginning to adopt measures and strategies to cope with the new normal,” he added.

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He commended the increasing adoption of technology by MSMEs, urging them to utilize digital platforms for creating market avenues, enhancing sales, and improving productivity.

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During the event, CEO of Suku Technologies Limited, Mr. Tsonam Akpeloo, emphasized the potential of digital innovation to fortify MSMEs by introducing efficiencies.

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He highlighted the pivotal role SMEs play in economic growth and job creation, especially amid challenges like the COVID-19 pandemic.

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Mr Akpeloo encouraged businesses to embrace digital transformation, utilizing virtual solutions, e-commerce, electronic transactions, and security systems to scale up their operations.

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The training conducted as part of the project equipped over 1,071 business owners with tools to sell products through online portals, payment applications, and social media.

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He also urged MSMEs to leverage the African Continental Free Trade Area (AfCFTA) agreement for expanded trade across African countries.

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Additionally, he called on stakeholders to invest in digital media technology training for youth to foster job creation and contribute to local economic improvement.

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