Ghanaian rapper Medikal has officially appointed social media personality Highest Eri as his new Public Relations Officer (PRO), marking a major move in strengthening his communication team.

The announcement was made by Medikal on social media, where he introduced her to fans and the entertainment industry.

In his post, Medikal described Highest Eri as a valuable addition to his brand, saying, “Meet my new PRO, Highest Eri. She will be handling all my communications from now onwards. Let’s work.”

The decision comes on the back of Eri’s growing influence online, where she has built a strong presence through commentary, promotional content and active engagement with young audiences.

Her appointment is expected to enhance Medikal’s public image, media relations and digital visibility.

Industry analysts say this move reflects the new direction many musicians are taking — partnering with digital creators and influencers to increase their reach and keep their brands relatable.

Highest Eri’s outspoken and confident style is also seen as an asset for managing narratives around the rapper.

Since the announcement, fans have shared excitement and support across social platforms, with many praising Medikal for giving a young creator the opportunity to step into a major industry role.

As PRO, Highest Eri will oversee official statements, media coordination, public updates, and promotional activities surrounding Medikal’s upcoming projects and events.

Her appointment quickly sparked controversy after she exchanged words with Shatta Wale on social media over the role.

The tension began on November 21, 2025, when Medikal unveiled Erica Nana Akua Appiahimah, popularly known as Highest Eri, as BYK’s official PRO. The rapper noted that her background in radio, TV, and content creation, including work with Hitz FM and Kwadwo Sheldon Studios, made her a suitable fit for the role.

However, the announcement immediately sparked outrage among Shatta Wale’s fanbase, who accused Eri of previously making negative remarks about the “Ayoo” hitmaker and his followers. Some fans even threatened to boycott Medikal’s December 13 concert in protest.

Shatta Wale, Highest Eri clash after appointment as PRO for Medikal's label

Fed up with the backlash, Highest Eri resigned from the role.

In response, Wale admitted to influencing her resignation and cautioned Medikal to stay away from his former PRO.

He also lashed out at Highest Eri for making inappropriate remarks about his fans.

“He [Medikal] should not try to work with that girl [Highest Eri] again. You sit on Twitter and talk anyhow. You can say you won’t work with Medikal again, but I am the one who spoilt it. The satanic spirituality will spoil it. When you sleep, you’ll even dream about me. Kwadwo Sheldon and Eri, you talk about me anyhow, criticizing my shows. Do you know the people who come to my shows? Then you say their armpits smell. That Eri girl behaves anyhow,” Wale said, as shared by Loyal TV Studios on YouTube.

Ghanaian rapper Medikal has addressed concerns from fans after his record label, Beyond Kontrol (BYK), announced Ms. Erica Nana Akua Appiahnimah, also known as Highest Eri, as the new Public Relations Officer (PRO).

Some fans expressed worry on social media, saying the lady had recently made comments about Medikal during a discussion at Kwadwo Sheldon Studios, where she reportedly said she could not marry the artiste because he is “childish.” Others added that she has, on several occasions, made remarks they describe as insults toward both Shatta Wale and Medikal anytime she gets the opportunity, raising further doubts about whether she was the right person to represent the rapper publicly. The concerns intensified after BYK posted the official press release announcing her appointment.

Medikal later stepped in on Twitter to ease the tension and urged fans to back his new appointment. He wrote:

“Growth is when you choose collaboration over conflict. I’ve decided to bring Ms. Erica on board as part of my PR team. What’s in the past stays in the past — now we focus on building bigger and better. Let’s welcome her with positive energy.”

He added that he believes in development and unity within his team, saying: “We move with growth, not grudges. I believe she’ll be a great asset. Let’s support the new journey.” he said

Medikal also appealed to fans to trust his choice and give the new PRO a chance to show her abilities. He said:

“Forgiveness and professionalism go a long way. Despite our past differences, I believe in talent and hard work. To my amazing fans, I hear your concerns, but I also believe in giving people a chance to grow and prove themselves. Love you guys. BYK till the death of me.” he stated

According to BYK’s official statement, Ms. Appiahnimah holds a Diploma in TV and Radio Presentation from the Multimedia Institute of Ghana.

Her career includes stints at DL FM, Asaasepa Radio, Hitz FM, Neat FM, Adom TV, and Peace FM, and she currently creates content for Kwadwo Sheldon Studios.