Ghanaian gospel artist Joe Mettle has stated that it is important for fans to realize that the seemingly glamorous lifestyle portrayed by celebrities on social media may not necessarily be funded from their personal finances, but rather through sponsorship opportunities.

The musician stated that there are pressures from people who follow their celebrities and that sometimes what they believe they see is not there, and that a celebrity should have done something that they did not do.

He stated that fans have expectations of their celebrities that are not limited to money. They hold these celebrities in high regard and expect them to set examples.

"It is not simple. Your way of life. When you are doing work, some people may perceive that you have more resources when you do certain things. However, it is your responsibility to explain to them that some of the things they see you do are due to the generosity of sponsors and individuals.”

"It may appear beautiful and glamorous, but we do not finance these things. Individuals and businesses sponsor us.”

Speaking to Sokoohemaa Kukua on the mid-morning show on Rainbow Radio 87.5fm, he revealed that several people had sent him messages on social media requesting financial assistance, and he investigates those who can help and supports those who are genuine.

But when it is beyond him, he confronts the people with the reality that he may be unable to assist them.