Fashion icon and socialite Osebo the Zaraman has urged young people to prioritize smart thinking over mere hard work if they aspire to attain financial success. According to him, intelligence and strategy play a more crucial role in wealth creation than physical effort alone.

Speaking in an interview with GhanaWeb’s Stella Dziedzorm at the 40th birthday celebration of business mogul and serial investor Richard Nii-Armah Quaye, Osebo emphasized that success requires a combination of effort and intelligence.

“Have you seen any rich man who is foolish before? You need to get a brain. If you don't have sense, you won't get money. So, you need to have sense before you think about how to get money. You need to use your brain to get money,” he said.

Osebo acknowledged the popular notion of working hard but stressed that strategic thinking is what truly sets successful people apart. He noted that many young people are unwilling to endure the level of hardship and sacrifice that self-made entrepreneurs like Quaye have faced.

"You can't just be like him. I’ve listened to one of his interviews. This guy has really suffered. And what he went through, most of the young guys today will not go through. Even when you ask them to do it, they won't do it. So, it's not easy to be like him," he remarked.

He encouraged the youth to embrace a mindset that combines resilience with innovative thinking, stating that wealth is not solely a product of labor but also of intelligence.

“Not too much hard work, but then you can use your brain and get money. So, if you want to be like him (Quaye), trust me, it's not going to be easy. You can be more than him, but you need to use your brain,” he advised.

Osebo’s remarks add to the growing conversation about redefining the path to financial success, urging young people to focus on strategic planning, innovation, and perseverance in their pursuit of wealth.