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1st October 2025 12:27:03 PM
4 mins readBy: Abigail Ampofo

Nigerian music executive and Mavin Records founder, Don Jazzy, has shared how focusing on music cost him a marriage.
He made this admission during his appearance on the Echo Podcast, aired on September 26. Reflecting on what he believes he almost lost in his pursuit of success, Don Jazzy pointed to marriage.
He explained that he had always imagined being married by forty, yet at forty-two, he remains unmarried. While he is open to marriage if the opportunity arises, he stressed that it is not something that keeps him up at night.
“I never thought that I'd be 40-something and not be married when I was growing up. So I'll say maybe I already lost that one. But don't mind me. I'm not even interested in this very moment. It's not like I'm not interested, but it doesn’t bother me like that. If it comes, it comes. If it doesn’t come, I’m totally fine,” he said.
Asked what he would have become if he hadn’t been a musician and producer, he responded that he would still have been in the music industry as a manager or
“Maybe I would have still been in the music industry, maybe as a manager, still the same thing. Or now, I'll probably be an investment banker. Or maybe a footballer. I'm a Man U fan. But now I like forex trading. I saw the Bitcoin, crypto, I saw when you were praying for Bitcoin. It's just that I always want to know what's next. I'm inquisitive", he noted.
Having succeeded as one of the most renowned producers in Africa and beyond, Don Jazzy gave a breakdown of how he has sustained and built a reputation for discovering, nurturing stars like Tiwa Savage, Rema, and Ayra Starr.
He explained that it has always and should always be a collaborative effort, mostly between the artist and the production team. He said the artist should always be hungry to become a hit to help management push them.
“Okay, let me put it this way. It's not just me. Like I said, there are plenty of things to do and plenty of boxes to tick. Collectively, all of us, individually, you bring money, you bring the staff, the people that are going to work, the marketing team, the research team, the PR team. There are different people who are going to work on the era itself.
But then the artists themselves also contributed. If you want it more than the artist, it doesn't really work. The artist has to know what they want, and they put their body into it. It's not enough to just have a vision that I want to be this. Some people have the vision first, but they've gone ahead to research what it will take. If you say, I want to be like Michael Jackson, that's your dream. You have to go and research why Michael Jackson was Michael Jackson. What did Michael Jackson do to get to that point? So you demand determination from the artist. They have to already know what it takes to achieve that dream, because you can't just throw it on your team. I can't want it more than you,” he disclosed.
He continued that "At the moment, about a minimum $100,000, or 100 to 300,000 in that bracket. 500 million for the first project. Naira".
Despite his wealth and influence, Don Jazzy says what truly keeps him grounded is his humble upbringing, faith, and an unending hunger to see unknown artists rise to stardom, not the pursuit of money.
"They tell me. My background, my upbringing, I wasn’t always like this. The God that gave it can take it away. I see people who have been there, and they don't have it today. So all that keeps me grounded.
I'm also very hungry for more. It doesn’t have anything to do with money. It actually gives me joy just seeing that this artist was unknown, and tomorrow the artist is known. My joy stems not just from monetary gain. At a certain point, it’s not really the money that drives you", he continued.
Meanwhile, the Ghanaian actor and director Fiifi Coleman officially tied the knot with his fiancée, Liza Kwarteng, in a colourful traditional wedding ceremony in Kumasi, Saturday, September 27, lighting up their ceremony with their smiles as beautiful as their wedding colours.
While much isn’t known about his wife, many gushed over her beautiful self and outfit, as she donned an ensemble made of rich kente fabric, featuring vibrant shades of gold, green, and burgundy.
Her outfit was a classic Ghanaian bridal style, featuring a fitted bodice and a flowing wrap skirt, accented by intricate beaded embroidery and gold accessories.
She adorned her look with traditional jewellery, including a layered gold necklace, matching earrings, and a radiant headpiece that crowned her neatly styled hair, giving her the glow of a true Ashanti bride.
Fiifi, draped regally in the same richly woven kente cloth, in a classic Ghanaian style, giving him an appearance of royalty. Among Fiifi’s groomsmen was the loved and celebrated actor, Adjetey Annan, whose appearance threw guests, friends and family present into ecstasy.
The pair radiated love all afternoon, their smiles and subtle gestures painting a perfect picture of partnership.
Adding to the excitement was a lineup of familiar faces who came to celebrate with the couple.
The event, themed “FIZA25,” was nothing short of star-studded, with the presence of the vice president of Liberia, veteran actor Fred Amugi, Rapper and cultural ambassador, Okyeame Kwame, renowned actress and fashion icon, Kalsoume Sinare, Actress and TV personality, Gloria Sarfo, Mzbel and James Gardiner all were present to support their colleague on his special day.
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