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18th July 2024 12:02:27 PM
1 min readBy: Phoebe Martekie Doku

Renowned Ghanaian gospel artist Ohemaa Mercy recently shared insights into the evolving landscape of the gospel music industry.
Speaking with Bernice Owusuwaa on GhanaWeb TV's Talkertainment, she discussed significant changes affecting artists' earnings.
In the past, artists could swiftly collect substantial earnings from physical CD sales through distributors."At first, you could get your money straight away by going to the distributors, and it would give you a huge sum of money," she explained.
"With the rise of digital and streaming platforms, the process has changed. Artistes now have to wait for their earnings to accumulate in digital accounts before accessing them.
"Now, it goes into your account, so you have to wait for it to mature before you can get it," she noted.
However, with the shift towards digital and social media platforms, revenue collection has become more delayed.
Ohemaa Mercy explained that earnings now accumulate in digital accounts, requiring artists to wait for them to mature before accessing funds.
Despite these challenges, she remains optimistic about the global outreach opportunities provided by digital platforms.
These remarks add to ongoing discussions about the pros and cons of digital versus physical music sales in Ghana's music scene.
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