Nigerian music star Joeboy recently spoke out about how social media is reshaping the music landscape, highlighting its role in breaking down barriers and creating opportunities for artists and fans alike.

During an interview on 3FM, Joeboy emphasised the profound impact of platforms like Instagram, Twitter, and TikTok on revolutionising music creation, sharing, and consumption.

He pointed out that social media has empowered artists to directly connect with their audience, bypassing traditional gatekeepers and creating a more democratic space for artistic expression.

"Social media has completely changed the game for myself and many artists. It has allowed us to reach a global audience without relying solely on mainstream media or record labels. Platforms like Instagram and TikTok have become essential tools for promoting our music and engaging with fans instantly.“Now all of a sudden you can just get into the industry by just posting a cover or a song of yourself singing randomly on your bed and next thing is it is getting millions of views and everybody wants to work with you and connect with you," Joeboy shared.He also discussed the flip side of social media, highlighting how it can sometimes create a misleading image or "facade" that people might mistake for reality.

“I can take a picture in front of a jet right now, I won’t say a word, and the next thing bloggers will say Joeboy has bought a jet, and people who do not know me privately will believe it, and if do not see anything they will take it as fact.”