Award-winning gospel musician Piesie Esther has revealed that she use to frown on social media usage until she experienced the positive impacts it had on her music career.

According to her, she held the view that these online platforms were set up to project unholy activities, which deterred her from leveraging them to project her brand.

“I knew that I was working but people were saying I’ve laid low. I was wondering why they were saying I was silent. I got to understand that it’s because I wasn’t active on social media.

“I used to say social media was for maame wata. Some of the things that were going on were beyond me so I was never interested in social media” she said.

Fortunately for her, she has transformed her mind to accept and understand the importance of social media in promoting her work and connecting with fans.

“I wasn’t posting anything, I wasn’t doing anything for people to see daily activities and for them to know I was actively recording music. When you hear of some things, you get to think about it thoroughly, and I’ve grown to understand it better,” she stated.

Regarding the power of social media for musicians, last year, Ghanaian musician Kofi Kinaata expressed his appreciation for the considerable advantages he gained following a mention by the Asantehene, Otumfuo Osei Tutu II.

Kinaata revealed that the Asantehene’s acknowledgment notably boosted his social media metrics and revenue.

In a social media post, he lauded Otumfuo for bringing attention to him, stating, “Since being mentioned, my numbers have soared—streams, views, and social media engagement. Opemso, medaase. Piaaww!”

The rapper enthusiastically celebrated this significant recognition on social media with frequent posts.

What the Otumfuo said

During the General Conference of the Ghana Bar Association, Kofi Kinaata was praised in a speech by Otumfuo Osei Tutu II.

The Asantehene underscored the value of recognizing Ghana’s worth by referencing the phrase ‘Obi nya wayɛ’ from Kinaata’s popular song ‘Susuka.’

He pointed out that despite numerous challenges, many countries look up to Ghana, urging citizens to contemplate the wisdom in Kinaata’s lyrics.

On the other hand, Ghanaian musician Sherifa Gunu also described social media as both a powerful tool and a troubling force in the music industry, especially for female artists striving to maintain their dignity.

Speaking in an interview with Graphic Showbiz, Sherifa noted that while social media platforms such as TikTok have made it easier for artists to reach wider audiences, they have also created a culture where sensationalism often takes precedence over genuine talent.

“Social media is a blessing and a curse. Even if you’re the most talented artiste, you won’t get noticed unless you’re half-naked on TikTok. Sadly, talent alone isn’t enough anymore,” she lamented.

Sherifa expressed concern over the pressure on female musicians to share revealing content in order to attract attention online, stating that many feel forced to compromise their values just to remain relevant.

Despite the challenges, the award-winning singer reaffirmed her commitment to staying true to her craft, using her online presence to promote authenticity.

“I still use my page to remind fans that real music exists,” she said.

She also touched on the broader issue of recognition in the Ghanaian music scene, pointing out that the country tends to honour its legends only after they’ve passed or gained international acclaim. In contrast, she said, other nations celebrate their cultural icons while they are still alive.

Sherifa called for a shift in how Ghana values its veteran musicians, urging stakeholders to celebrate them now rather than wait until it is too late.

Meanwhile, Ghanaian rapper M.anifest shared a refreshing take on what it truly means to succeed, offering valuable advice for both creatives and professionals navigating today’s competitive world.

In an insightful conversation with Bola Ray on Starr Chat, monitored by MyNewsGh, M.anifest shared some key principles for success.

He urged individuals to look beyond the surface when traveling to global cities like London or Paris, saying, “When you’re in places like London or Paris, don’t just posture for the gram. Take the time to learn and build connections—it can transform your perspective and craft.”

With his extensive career and international acclaim, M.anifest’s words carry weight, reflecting the lessons he’s learned along the way. He highlighted the significance of collaboration and staying true to one’s authentic self as paths to growth.

He recounted a moment from his journey, stating, “It’s not always about seeking something. Sometimes, just sharing a meal or a conversation can open doors you never expected.”

Further, M.anifest spoke about the reciprocal nature of success, stressing the importance of both giving and receiving value in relationships. “Too many of us think only about taking, but the best relationships, whether in business or life, are about giving and receiving value. That’s how you grow and thrive,” he explained.

For M.anifest, success is not only about personal growth but collective progress, a principle that guides his ongoing efforts to uplift and support emerging talent in the music industry.