Felix Afriyie Opoku, who is in charge of the Digital & Innovation Group at Global Media Alliance, wants Ghana's tourism industry to have better digital plans. Mr Smith talked about how to sell and advertise in the digital age at a seminar for local tourism. Afriyie said that using better digital plans can make the tourism industry better. This can bring in more money and sales. The Ghana Tourism Authority planned an event that brought important people from the country's tourism industry together. "Mr" means a man. Afriyie said it's really important for people to keep an eye on what's being said on social media to help increase tourism around the world. He believes that social media listening is a helpful digital strategy for tourism businesses. It can help them understand their customers, see trends, and control their reputation. Tourism businesses can learn a lot about what customers want and don't like by paying attention to what people say on social media. This information can be used to make better ads, improve products, and fix customer problems. During his talk, Afriyie talked about how using social media can help businesses reach more people, interact better with customers, make the customer experience better, and make more money. He talked about how the "Experience Ghana, Share Ghana" campaign used different ways to get people involved online and showed data about how Ghanaians felt during the campaign. The event made people think deeply and consider all the different options in tourism. Other people who talked at the event were Mr. Richard Selase Anum, who knows a lot about SEO and building websites, and Madam Shirley Ann Osei Owusu, who creates content and influences people about tourism marketing. The team talked about more real-life examples of successful companies using social media to stand out and do well online. Mr Smith Anum said that it's important to keep learning and adapting to be good at sales and marketing in today's digital world. It's an ongoing process to stay ahead of the competition. Consistently check your plans, ask for feedback, and adjust your approach to constantly make your online presence better and increase sales.

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