Renowned manager and entertainment pundit, Nana Poku Ashis, is sounding a warning to creatives, urging them to be cautious about aligning with political campaigns that merely exploit their popularity without prioritizing their welfare.

As the upcoming general election approaches, Ashis emphasizes that politicians often leverage the influence and numbers of creatives for their campaigns but fail to address their needs once in office.

In an exclusive interview with Graphic Showbiz, Ashis advocated for unity within the Creative Industry, emphasising the need for a collective voice to advocate for common goals.He asserts that politicians have taken creatives for granted for too long, only seeking their support during campaign periods.

"I have made a personal commitment not to vote until a presidential candidate demonstrates a genuine commitment to the welfare of creatives and implements policies supporting our industry," states Ashis. He encourages others in the creative community to adopt a similar stance to garner the attention and respect they deserve.

Highlighting the vital role of the creative sector in the country's development, Ashis underscored its contributions to economic growth, job creation, and government tax revenue.He calls for the government to recognize the significant economic impact of the creative industry and address its longstanding neglect.

"As we approach December, a crucial time for campaigns and voting, creatives should unite and make their voices heard. Let's stand together and advocate for our common goals," concludes Ashis, emphasizing the importance of the creative sector in shaping the nation's prosperity.