The makeup and beauty industry is thriving globally, presenting a golden opportunity for young Ghanaians to venture into the field and tackle unemployment. In 2024, the global beauty, makeup, and wellness market is valued at over $700 billion and is projected to grow even further in the years ahead.

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Addressing attendees at the 8th edition of the Africa Makeup and Beauty (AMB) Fair in Accra, the Fund Manager of the Ghana Skills Development Fund (GSDF), Mr. Dunwell Eku, encouraged the youth to explore this booming sector. “Clearly, there is money to be made within the industry, and Africans, especially Ghanaians, must begin to take advantage of the space,” he said.Mr.

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Eku described the beauty industry as a stable, lucrative sector that has already employed millions worldwide. He urged Ghanaians to tap into its potential by building businesses, creating jobs, and generating income. “This is a very stable and reliable industry and has seen massive growth over the years,” he emphasized.

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To excel in the beauty business, he advised entrepreneurs to prioritize customer service, as positive interactions directly impact business success. He also encouraged the development of unique products to meet the evolving demands of the cosmetics market.The AMB Fair provided a platform for vendors, enthusiasts, and industry players to network, share ideas, and collaborate on initiatives to grow the industry. Mr.

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Eku commended Makeup Ghana, the event organizers, for fostering unity and growth within the sector.Rebecca Donkor, CEO of Makeup Ghana, highlighted the importance of sustainability in the industry. Reflecting on the theme, ‘Sustainable Synergy for Eco-Empowerment in a Changing Climate,’ she called on industry players to create eco-friendly products and embrace practices that protect the environment.

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“The idea of synergy, of working together harmoniously, is central to this effort. Through fruitful collaboration, we can harness our strengths and create lasting solutions that benefit both our businesses and the planet,” she stated.Over the years, the AMB Fair has become a critical platform for African beauty and wellness brands to connect with global opportunities, elevate their presence, and foster partnerships.

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“The collaboration we see today has not only fueled innovation but has also positioned African brands on the global stage as leaders of sustainable beauty,” Ms. Donkor added.As the industry continues to grow, young Ghanaians have the chance to turn their passion for beauty into profitable careers while contributing to sustainable development.

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