The top mobile microinsurance provider in Ghana, aYo Intermediaries Ghana, has added a new feature to its Recharge with Care (RwC) policy that enables users to pay a single fee for a full year's worth of coverage.

With its Recharge with Care and Send with Care insurance products, both of which offer life and hospital coverage, they have stood strong in the microinsurance market for five years and have positively impacted thousands of lives.

Customers can now purchase a full year's cover for GHS130 thanks to the new functionality.

Customers previously simply had to pay a monthly payment of GHS6 each time they topped off their MTN airtime in order to receive life and hospital insurance.

According to the company, the introduction of the new feature was based on feedback from customers.

Chief Executive Officer of aYo Ghana, Francis Gota said "This feature aims at addressing the situation in which customers have lost out on claims due to premium payment issues. It will also eliminate complaints about frequent airtime deductions and why their benefits keep changing".

He noted that when a customer purchases the Recharge with Care Annual Insurance Policy, the benefits available to them include a static Life Cover Benefit of GHC 6,000 for the Policyholder, a static Life Cover Benefit for one Family Member, GHC120 per night for Hospitalization Cover for the Policyholder and a 10% No Claim Cashback bonus.

The 10% Cashback Bonus means that if the policyholder does not make any claims during the cover period, he or she will receive 10% of the premium paid, which is GHS13.

The annual cover feature also allows existing customers who are on either life or hospital cover to get both life and hospital once they pay the one-time annual premium of GHS130.

Signing On

According to Francis Gota, customers can sign up by dialing *928*101#, then follow the prompts and make instant payments, or aYo’s Call Centre agents would contact the customer via 0244300000 to assist with the sign-up process.

“Once payment is made, the customer will receive an SMS confirming their payment, the benefit amount, start date, and cover expiry date, and the customer's benefits are calibrated on the portal for visibility.

"A 30-day waiting period applies to the policy. During the waiting period, only accidental hospitalization and death claims are admissible," the CEO explained.

The Annual cover feature, the CEO said, is available to exist aYo customers who are already on both Life and Hospital covers on RwC and want the additional policy, as well as non-aYo customers who are MTN subscribers.

aYo Intermediaries recently celebrated its fifth anniversary in Ghana, during this period it has served over 7.9 million customers and counting and has paid out about GHS10.56 million in claims to over 32,524 policyholders and beneficiaries.

The company recently picked up two top awards at the Ghana Insurance Association Awards 2022, stamping its authority on the country's microinsurance space. The two laurels were the Mobile Insurance Leadership Award and the Best Growing Intermediary Firm of the Year.