Ghana’s rural banks have been urged by Vodafone Business to use technology to their advantage in order to expand their operations.
Alfred Neizer, Head of SME and SoHo at Vodafone Ghana, said during this year’s Association of Rural Banks Annual General Meeting (AGM) and Excellence Awards: “Lockdowns caused banks to move nearly the whole client experience online.
Many banks have kept up this digital customer journey even as their companies recover from the pandemic’s consequences because they personally saw the potential of technology to link them with consumers in meaningful ways.”
He said that technology has proven to be a powerful force in helping the banking sector in challenging times, such as the COVID-19 pandemic. He also added that the effective use of technology is the best way to stay agile and resilient in this economic climate.
“The current economy is difficult, especially for rural banks. However, success is assured for banks that decide to use technology to innovate their offers,” he said.
He further assured rural banks of Vodafone’s continued commitment to supporting them with custom-made, technology-driven solutions. Mr Neizer says that these solutions have led to better operations, more flexible businesses, and stronger businesses.
Mr Neizer also urged rural and commercial banks to take advantage of Vodafone Ghana’s dedicated, cost-effective internet connectivity, Your Business Online (YBOL) service, and other solutions, to become more resilient banks and improve their customer experience.