Media consultant, Francis Doku has stated that selecting entertainment pundits and guests for TV and radio shows must be done carefully.
During a Twitter Space discussion, he stressed the importance of intelligent, qualified individuals discussing relevant topics to meet the audience’s expectations.
Mr Doku emphasized that choosing pundits should prioritize expertise and trustworthiness over mere ratings or entertainment value.
He advocated for a selection process based on specific criteria to ensure that pundits meet the necessary qualifications.
“Don’t invite just anyone on air. Many individuals lacking punditry credentials present themselves as experts,” he cautioned.
Furthermore, Doku encouraged continuous learning and professional development among pundits to enhance their knowledge and credibility within their respective fields.
“Pundits should strive for self-improvement to gain a deeper understanding of their field,” he advises.
Mr Doku’s insights contribute to ongoing discussions about improving the Ghanaian entertainment industry for the benefit of all stakeholders.
“Don’t allow just anybody on air. A lot of people who lack what it takes to be pundits go on shows and parade themselves as pundits. “There must be a criteria and they need to meet that. Producers, presenters must sieve through to see who meets what.” he said.