â€œI realised that in 2017, president Macron had been to Ouagadougou [Burkina Faso’s capital], and had given a speech in a university where he said weâ€™ve got to change the way we do diplomacy. Weâ€™ve got to address the public opinion, weâ€™ve got to address the civil society, weâ€™ve got to come out of our offices, and talk to the people explain what weâ€™re doing, explain why weâ€™re here and make diplomacy more human and readable for the people. After all, weâ€™re guests in these countries. People are entitled to understand what weâ€™re doing here.
â€œWe also need to change the way we cooperate and be partners more than donors, have cooperation projects that are more bottom-up than top-down, move from what we call â€˜aid to tradeâ€™ and really change the way we were operating.â€
The 54-year-old believes itâ€™s this very speech that made her the right fit for the job in Ghana.
â€œI think he [president Macron] wanted to try an experience of having someone who would address the things differently, because I had not been groomed in the diplomatic service, so I didnâ€™t have any kind of frame or preconceived way of what an ambassador shouldÂ be because I had never served in an embassy before.â€
Upon assuming office as French ambassador to Ghana since September 2018, Anne Sophie Ave has had a TV show interviewing various Ghanaian personalities, appeared in a Ghanaian movie she wrote titled ‘Visa Fraud’, organised musical concerts, attended entertainment events, engaged and made multiple friends and acquaintances with many creative arts notables in Ghana, hosting many in her home, and even became a Queen Mother in three communities across Ghana.
At the 2022 Golden Age Creative Arts Awards (GACAA) Awards in Ghana, she was awarded as the Woman of the Year for her contributions to the Arts industry in Ghana.
Sheâ€™s called her brainchild, the Akosua Fund, which supports children and youth in Hani, Bonobutu and Osu, her legacy for Ghanaians as she leaves office to become the French governmentâ€™s ambassador for public diplomacy in Africa.