Ghanaian artiste manager and entertainment critic, Lawrence Nana Asiamah Hanson, also known as Bullgod has dismissed the idea that Ghanaian artists should promote their songs in Nigeria to gain popularity in the country.
This suggestion was put forward by Nigerian entertainment blogger and media personality, Adesope Olajide, who, during an interview with Hitz FM on November 20, encouraged Ghanaian artists to promote their songs in Nigerian media houses to enhance their visibility in the Nigerian market.
Responding to Adesope’s comments on Hitz FM’s Daybreak Hitz show on November 21, Bullgod argued against the necessity for Ghanaian artists to travel to Nigeria for promotion.
He emphasised the availability of digital alternatives, many of which emerged during the COVID-19 pandemic.
Bullgod suggested that Ghanaian artists could effectively market their songs using social media platforms like TikTok rather than physically going to Nigeria.
“If the sun in Ghana is hot, the sun in Nigeria is also hot. Everything is digital. Even on this show, we don’t have to be here. If we say we want to do this show, we don’t even have to come here. All of us. Your channel can run normally; we can be in our bedrooms and be online and people will still listen to us. Corona taught us that.
“There is no need to go to Lagos; we do not have the time. We should rather go to the office of TikTok and market our songs there,” he said.
Bullgod’s comments join the heated debate about the state of the music industry in Ghana and how it can be improved. about the state of the entertainment sector in Ghana.