Numerous businesses in the Cape Coast Metropolis and surrounding areas are experiencing a significant surge in patronage during the Oguaa Fetu Afahye celebration.
Hotel rooms, guest houses, and other accommodation facilities are fully booked, accommodating both local and foreign visitors who have flocked to the town to partake in the festival. Checks conducted by Ghanaweb reveal that these accommodations were reserved two to three months prior to the event.
Many businesses are taking advantage of this festive season, capitalizing on increased sales and promoting their products to the public. Telecommunication companies like MTN, Vodafone, and others are witnessing a high level of customer activity as festival-goers utilize their services.
The week-long festival includes a variety of activities such as Akom’s night, Refatta, free health screenings, old school nights, and more, all aimed at showcasing the rich culture and tradition of the Oguaaman.
Commercial motorbike riders, known as ‘okada’ or ‘Pragyia,’ as well as taxi drivers, are enjoying increased demand in the area.
Food establishments, pubs, restaurants, and clubs are also bustling with business.
Several business owners interviewed by GhanaWeb expressed satisfaction with the patronage and anticipate even higher sales as more visitors are expected to arrive by the end of the day.
Mr. Kwame Gyasi, the Regional Director of the Ghana Tourism Authority (GTA), encouraged the public to explore various tourist sites in the area to boost revenue for development. He highlighted accessible attractions such as Cape Coast Castle, Elmina Castle, and Kakum National Park, urging foreign nationals to take advantage of the opportunity to visit and explore the region before the festivities conclude.
The Food and Drugs Authority has issued a cautionary note to the public, advising vigilance and caution when purchasing drinks, foods, and beverages during the festive season. While the authority is working diligently to identify counterfeit products, individuals are reminded to purchase from accredited vendors to ensure safety.