Ghanaian actor Mr. Beautiful has criticized the Kumawood film industry's reliance on insults as a key factor in its recent decline.

In a recent interview with Accra-based Joy Prime, he disclosed that he had previously raised concerns about the prevalence of offensive language in Kumawood films.

Despite his warnings to producers and industry stakeholders, his advice was disregarded.

“I told them that in Kumasi, particular insults that are considered normal to the people cannot be applied to those in the Greater Accra and Coastal regions; there are big insults.

“So, I told them that the way we’re packaging insults and selling them to the world will affect us, so we should be careful. But they ignored,” he stated.

Mr. Beautiful, whose real name is Clement Bonney, explained that insults that are commonplace in Kumasi may be seen as severe in other regions, such as Greater Accra and the Coastal areas.

He cautioned that the way these insults are portrayed and marketed could negatively impact the industry's global perception.

His concerns have proven valid as Ghanaians living abroad are reportedly shielding their children from these films, and the negative perception has dissuaded both international viewers and Ghanaian residents from engaging with Kumawood content.