Rapper Snoop Dogg has joined Swansea City as a co-owner and investor after taking a minority stake in the Championship club.

The current status of the 90s rapper in the club became known after he surprised many fans, modelling in the club's home kit during the launch of their home kit for the 2025-26 season last weekend.

In a formal statement, the club has announced that the 53-year-old American star has followed Real Madrid and Croatia legend Luka Modric by joining the club’s ownership group.

"...Snoop’s colossal global fanbase and audience will certainly help us do that, and he has made clear to us throughout this process just how excited he is at the prospect of joining the club.

"Snoop has openly shared his love of football and his desire to be involved in the game, and we expect his involvement to support us in putting as competitive a team as possible out on the field," parts of the statement read.

It expressed it's excitement on having the 'Gin and Juice' hitmaker join them.

"During our conversations, Snoop spoke about having worn many football shirts without ever having felt a club to be the right fit for him. We are delighted that putting on a Swansea shirt has proven to be the right fit.”

They added that a mural of the hip-hop artist has been unveiled in the Swansea.com Stadium’s West Stand “to mark taking his place as part of our club ownership”.

Snoop, on the other hand said,

“My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City,” Snoop Dogg said on the club’s website.

“The story of the club and the area really struck a chord with me. This is a proud, working class city and club. An underdog that bites back, just like me.

“I’m proud to be part of Swansea City.”

Swansea announced in April that Modric, who this week joined AC Milan as a player, had acquired a stake in the club following a takeover led by American businessmen Brett Cravatt and Jason Cohen last November.

Now Snoop Dogg, real name Calvin Broadus, who has well in excess of 100 million social media followers, has come on board with a pledge “to do all I can to help the club”.

Snoop Dogg’s involvement is believed to have come about as a result of a mutual connection between him and Cravatt and Cohen.

Swansea’s owners have made it clear that they want to raise the club’s profile in an attempt to generate greater revenue, which will then allow them to invest more money in the team under profit and sustainability rules.​​​​​​​