Liverpool recorded a pre-tax loss of £57 million for the financial year ending May 31, 2024—an increase of £48 million from the previous year.

Despite this, the club's overall revenue saw a £20 million boost, reaching £614 million, while commercial income hit a record £308 million, up by £36 million. This milestone marks the first time Liverpool’s commercial revenue has surpassed £300 million, driven largely by growth in sponsorship deals and retail sales.

The financial period covered Jürgen Klopp’s final season as manager, during which Liverpool won the Carabao Cup, finished third in the Premier League, and reached the quarter-finals of both the FA Cup and Europa League.

During the 2023-24 season, Liverpool invested around £165 million in new signings, bringing in Alexis Mac Allister, Dominik Szoboszlai, Wataru Endo, and Ryan Gravenberch to strengthen the squad.

However, the club’s absence from the UEFA Champions League for the first time since 2016-17 led to a £38 million drop in media revenue, which fell to £204 million. This decline was partially offset by increased Premier League broadcasting revenue, attributed to Liverpool’s improved league performance compared to the previous season, where they finished fifth and failed to secure a major trophy.

Liverpool ‘strongest brand’ in Premier League

Liverpool’s matchday revenue rose by £22 million to £102 million in the 2023-24 season, driven by the opening of the new Anfield Road Stand and an increased number of competitive fixtures at home.

Despite the revenue boost, administrative costs surged by £38 million to £600 million, primarily due to rising salaries and overhead expenses. The club revealed that matchday costs have nearly doubled over the past eight years, while staff expenses have climbed 86% since 2018, reaching £386 million.

“Operating a financially sustainable club continues to be our priority and, with the continued increase in costs, it’s essential to grow income streams year on year to maintain financial stability,” said Jenny Beacham, the club’s chief finance officer.

Under new manager Arne Slot, Liverpool currently leads the Premier League by 13 points over Arsenal. The club also continues to strengthen its global presence, generating 1.5 billion social media engagements and gaining a record 37 million new followers across its platforms.

According to Brand Finance’s 2024 report, Liverpool now holds the title of the strongest brand among all Premier League clubs.

“The global appeal of this football club continues to be phenomenal and is the underlying strength and opportunity we have for continued growth,” Beacham added.