On Friday, Bournemouth's club owner, Bill Foley, announced that Hollywood actor Michael B. Jordan will be designing a kit for the Premier League side.

Jordan had played a key role in a minority ownership group's investment in Bournemouth.

The majority ownership transition occurred when Foley, owner of the NHL team, the Vegas Golden Knights, took over the club in December 2022 alongside the Black Knight Football Club consortium.

Foley shared in an interview with CBS Sports that the anticipated new kit is scheduled to be available for sale shortly.

"Mike is a great guy," Foley said. "He's a very down-to-earth, common individual. He hasn't got stars in his eyes. He loves football.

"He is really helping us in terms of some of our international marketing and marketing in the U.S. He's designing a kit that will go on sale shortly."He's engaged, and we love having him. I believe he's going to be in Bournemouth today and tomorrow to watch practice. He's all-in, and it's good to have him; he's a terrific guy."

Renowned for his roles in Marvel's Black Panther and the lead actor in Sylvester Stallone's Rocky franchise's Creed films, Michael B. Jordan is set to design a kit for Bournemouth, as revealed by club owner Bill Foley.

Bournemouth has been outfitted by English sportswear manufacturer Umbro since the 2017–18 season, with a new five-year extension agreed upon in 2021.

Currently sitting at 12th place in the Premier League table, the south coast club is scheduled to face QPR in the FA Cup third round at Loftus Road on Saturday.