Prominent global online betting and gaming brand, Betway, has unveiled a new partnership deal to become the Official Global Betting Partner of Arsenal's men's team.

This multi-year agreement marks the latest addition to Betway's football portfolio, which includes partnerships in the English Premier League as the Principal Partner of West Ham and the Official Global Partner of Brighton, in addition to collaborations with clubs in La Liga and the Bundesliga.

Under this new partnership, Betway aims to enhance the overall supporter experience by orchestrating global activations and producing exclusive content across various social media platforms.

Notably, Betway's branding will be prominently displayed on advertising boards at the Emirates Stadium, which has a capacity of 60,000, during all domestic matches in the Premier League, FA Cup, and Carabao Cup, thereby increasing its visibility among Arsenal fans worldwide.

Arsenal has cultivated a strong connection with Africa over the years, captivating fans across the continent with their attractive brand of football and signing numerous African talents.

As part of this partnership, Betway will provide comprehensive Code of Conduct and Responsible Gaming training to all players and staff at the club.

This training will outline regulations and educate individuals about the potential harms of gambling, as well as the available tools and support.

This initiative complements Arsenal's existing efforts, working in collaboration with the FA and PFA, to support players in this crucial area.

Anthony Werkman, CEO of Betway Group, said:

“Having built one of the most exciting and enviable global sport sponsorship portfolios of any industry, I am absolutely thrilled to announce our new partnership as the Official Global Betting Partner of English Premier League side, Arsenal.

“We’re excited to work together to deliver great content and experiences for Arsenal’s huge global supporter base and Betway will also be working with the club to ensure the partnership follows industry marketing protocols and important responsible gambling practises.

“We look forward to supporting them on their journey both domestically and in Europe this season and beyond.”

Juliet Slot, Chief Commercial Officer at Arsenal, said:

“We are pleased to announce Betway as our official global betting partner. It is the latest of a number of global brands to join our family of partners in recent weeks, a further sign of our commercial strength as a club. We are excited to work with Betway to bring more experiences to our supporters across the world, and promote the importance of responsible gambling.”

Beyond Football, Betway has built an enviable portfolio of sponsorships in a wide array of sports that include Tennis, Cricket, Horse Racing, the NBA and the NHL.