Marketing Consultant, Mr. Ian Tabalor Okwei, encourages youth to utilize social media as a platform to actively connect with existing and potential customers, as well as promote their businesses.

Highlighting the effectiveness of social media platforms like Facebook, Instagram, Twitter, and LinkedIn, Mr. Ian Tabalor Okwei emphasised their potential to establish connections with targeted audiences, engage in meaningful communication, and share relevant content with clients, facilitating the achievement of their goals.

During an interview in Tema, Mr. Ian Tabalor Okwei, who holds the position of Protocol and Administrative Officer at TDC Development Company Limited, highlighted the existence of alternative digital channels like email and search engines. These channels can be utilized to connect with customers through text or multimedia messages, thereby enhancing business visibility.

Mr. Ian Tabalor Okwei emphasised that the need for physical queues would soon diminish as people would have the convenience of having their desired items delivered directly to their homes. He further highlighted the widespread availability of delivery services across the nation, making it possible for individuals to access various goods without the hassle of waiting in queues.

Mr. Okwei, who is also the proprietor of Big Joe Organic Waakye, added that having effective digital media strategies was essential for businesses of all sizes because people used the internet to find products and services.

He said having a strong online presence was crucial for businesses of all sizes, adding that social media had helped his enterprises by broadening their audience, and he advised the young people not to wait to start their own businesses until they had jobs.

To enhance brand awareness, drive sales and revenue, and foster customer loyalty, he underlined the need of branding oneself and selecting the appropriate channels and techniques to reach clients.

The marketing representative emphasised the significance of sellers remaining current with emerging trends and strategies to keep one step ahead of the competition and build sustainable success in their company.