Keche Joshua, part of the Ghanaian music duo Keche, has publicly criticized fellow artist King Paluta for his lack of promotion of their collaborative track, “My Father,” which was released in June 2024.The song has garnered around 42,000 views on YouTube, but according to Joshua, King Paluta has been neglectful in promoting it.

In a passionate video shared on X on August 23, 2024, Joshua accused King Paluta of disrespecting Keche by failing to promote the song, despite actively promoting other artists like Sista Afia, Eno Barony, Tulenkey, and Wendy Shay."We did a song with you and you never posted it. I reached out to your team and they said they don’t use his official account to post things. They use the King Paluta Army page rather," Joshua stated.Joshua revealed that when he reached out to King Paluta’s team, he was informed that they primarily use the King Paluta Army page for such activities, not the artist's official account.

Joshua further claimed that after persistent requests, King Paluta only produced a promotional video which he neither shared nor retweeted.He expressed his disappointment at the perceived disrespect towards Keche, emphasizing their established reputation in the industry.Joshua criticized the attitude of artists with fewer hits, implying they often show disregard for more prominent acts.

"You got an artiste like Keche and you disrespect us? You made it seem like we were disturbing you so you just did something for us.

“Let nobody come and say there's no love in the industry because these one-hit artistes are very disrespectful," he concluded.

Watch video below:

You're a one-hit artist, be humble — Keche Joshua jabs King PalutaAnita | Nana Ama McBrown | Ibrahim Mahama | Paradise | King Paluta | GIMPA | Sporty | Dani Olmo | #sms pic.twitter.com/ThPdWqbgZg— THE SOCIAL MEDIA SHOW (@Tsocialshow) August 24, 2024