The Minister of Tourism, Arts, and Culture, Ibrahim Mohammed Awal, has announced that the tourism ministry intends to utilize funerals as a means to enhance domestic tourism in Ghana.He explained that funerals are events that occur regularly in every region, providing an opportunity for people to gather. During these gatherings, local food and beverages can be offered to promote the tourism sector."When there are funerals. People gather places.

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What we want to do with Ghana Tourism Authority (GTA) is that, when there are funerals we would also find tourist attractions in those areas where the funerals occur. So that when they finish we are going to serve a lot of Ghanaian dishes at the funerals. Ghanaian drinks. Sobolo and co," Mr Awal told the media.

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Meanwhile the minister had previously encouraged participants in the tourism industry to establish succession plans for their enterprises before stepping down.He emphasized that these businesses should create clear succession strategies and convey the core values that have contributed to their success.

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By doing so, the businesses can ensure their continuity and growth even after the departure of the founders, ultimately contributing to the sector's and the economy's development. Research has indicated that many Ghanaian tourism businesses, such as hotels and restaurants, face the risk of collapsing when their owners exit, with only a 50 percent survival rate. This, according to the sector minister, is not the optimal approach to business

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growth.

The Independent Ghana | Amanda Cartey

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