
Let the search begin - Kabila writes
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6th February 2023 2:27:55 PM
2 mins readBy: Chris Kodo

Businesses would apparently have to pay $1,000 each month to maintain their gold verification check on Twitter, the social media giant's newest attempt to generate income.
Initially disclosing the new fee was social media expert Matt Navarra, who also purportedly provided photos of Twitter staff members reportedly charging the fee to companies wishing to become "Verified Organizations."
The Information corroborated the news on Friday and said that it is presently unknown when the move would go into effect and when businesses that don't pay will lose their gold check.
Twitter currently offers gold checks to verified businesses, and also allows them to place a small, hyperlinked version of their logo next to the gold check of other pages associated with their business. A current example is the SportsCenter account, which has a small ESPN logo next to its name.
In addition to the $1,000 per month for a business account, Twitter plans to charge $50 each for the affiliated accounts, according to The Information’s Erin Woo.
According to the screenshots shared by Navarra, the program is called Verified Organizations, which the Twitter Business account first advertised in January, along with an application for early access.
In addition to the gold check, the program will also include “Tweet Boosting, which will increase the reach and distribution for your organization and its affiliates whenever you tweet,” the message reported by Navarra states.
The new plan is the latest payment option added to Twitter since the release of the embattled Twitter Blue subscription service, which was suspended shortly after its debut due to the rise of impersonator accounts that came with the new $8 per month blue checks.
The plan was relaunched in December, when the gold checks were first introduced as an added layer of distinction between verified businesses and individuals who had just paid $8 for the blue check. Last month, Musk also advertised a yet-to-be-released subscription service for Twitter that would allow users to access the site without ads.
It has been an eventful week for other Twitter services, as Musk tweeted ideas to charge the operators of automated accounts at least $100 per month to remove the influence of “bad bots”
Twitter did not immediately respond to a request for comment. Musk responded on Friday to a question about verification, claiming that the current “legacy” verification tag given to accounts which were verified before Twitter Blue’s introduction will be removed in the coming months.
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