6th July 2023 9:38:31 AM
2 mins readA popular Kumawood actor and comedian, Mr. Beautiful, has raised concerns about the negative effects of foreign soap operas, twi telenovelas, on Ghanaian movie industry. He believes that the widespread airing of foreign shows, especially those featuring local dialects, has contributed to the decline of the film sector.During an interview with Amansan Krakye, Mr.
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Beautiful expressed his disappointment with the absence of proper regulations governing the operations of TV stations.He emphasized the need for stricter guidelines to protect and promote the local movie industry, which has been adversely affected by the dominance of foreign content on television.
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He stated, "A lot of licenses have been granted to TV station operators without any appropriate regulations, resulting in us making movies but not reaping any profits from them."Mr. Beautiful emphasized the practice of TV stations acquiring foreign soap operas, specifically those from Mexico, and incorporating local dialect translations to attract viewers.
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He expressed his concern that this trend has had a negative impact on the Ghanaian film industry.According to him, the popularity of these foreign soap operas has led to a decline in the local movie industry as viewership and support for Ghanaian films has diminished.
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The presence of foreign content with localized translations has shifted audience attention away from locally produced movies, posing a significant challenge for the growth and sustainability of the Ghanaian film industry."You can be sitting in your room watching a foreign national speaking our local dialect, and these occurrences have contributed to the collapse of our local movie industry," he added.Mr.
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Beautiful further highlighted that in other countries, there are regulations in place to restrict the broadcast of foreign content and promote the growth of domestic production. He emphasized the need for government intervention to prevent the Ghanaian movie industry from facing a complete standstill.
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He suggested that the government should implement policies and regulations that prioritize local content, encourage the production of Ghanaian movies, and provide support and incentives to the industry. Such measures, according to Mr. Beautiful, are essential to safeguard the local film sector and allow it to flourish once again.
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