Celebrated sound engineer and music producer, Kaywa, has stated that he spends over Gh¢100,000 on crafting and launching a single hit track.

In an interview with the media on Tuesday, July 18, the ordained man of God disclosed that producing a successful hit single incurs significant expenses, with the bulk of the budget allocated to shooting music videos rather than promotional activities.

"More than 100,000 for one hit single. (Between videos and promotions, which one takes most of the money?) Videos. Sometimes we can shoot videos worth 70,000. Sometimes, some people don't understand the conversation. You put in a lot of money," he openly shared.

Addressing the financial constraints, the head of Highly Spiritual Music acknowledged that despite occasional funding challenges, he finds it difficult to let go of talented individuals he believes in.

"Sometimes, there is no money, but when you see the talent, you just can't allow it to go to waste, so you do everything to make it work," he emphasized.

During the interview, Kaywa also emphasized that his line of business can be lucrative, though it comes with risks, particularly when nurturing new talents. Nevertheless, he considers it a worthy investment, as some of these talents possess extraordinary potential that should not be ignored.

"It really is, if you do it well. Check your streaming platforms and ask any artiste that does it pretty well; you'll know that there is some great money coming in if you are doing it well. It's business but it's a risk. Putting money into fresh talents is not an easy job, but we trust the process. Sometimes, there is no money, but when you see the talent, you just can't allow it to go to waste, so you do everything to make it work," he concluded.