Minister for Communications, Digital Technology and Innovation, Sam Nartey George, has announced that should Multichoice fail to reduce the prices of its subscription services, the DSTV broadcast license will be suspended nationwide effective August 7, 2025.

Engaging the public today as part of the Government Accountability Series, the minister noted that he received a 9-page document from Multichoice on July 21 over its inability to reduce its subscription fees. The company cited depreciation of the cedi in past years despite the recent cedi appreciation as the reason for its inability to reduce prices.

Minister Sam George noted that it is unacceptable for Nigerians to be paying less for the same packages offered Ghanaians at higher costs when the naira has depreciated at an accelerating rate against the cedi.

As such, he has directed the National Communications Authority (NCA) to suspend the broadcast of DSTV in about a week from now should Multichoice fail to reduce prices of its packages.

"Their reasons included that the cedi had depreciated in the preceding eight years by 240% and they claimed that my request for a reduction on the basis of the appreciation of the cedi was unfounded because, in their words, the appreciation of the Ghana cedi over the last 6 months has been a fluke which could not be sustainable.

As Minister, my fidelity is to the Ghanaian people. I have to act in the interest of the Ghanaian people, and I believe the Ghanaian people have been fleeced and exploited for too long. I wrote back to the NCA on Monday and directed the NCA in that letter to suspend the broadcasting license of dstv effective 7th of August 2025 if they fail to effect a reduction in their bundle prices.

I can’t as minister serving the Ghanaian people, continue to watch what can be best described as plain stealing happening to the Ghanaian people. In my letter to them, I gave them scenarios from seven markets that dstv is operating in. The same content in the premium bouquet that is offered to Ghanaians for the $83 equivalent is offered to Nigerians for the $29 equivalent.

How can anyone explain this price disparity to me? Enough of the mistreatment of the Ghanaian consumer. In Nigeria, in the same timeframe, they say the Ghanaian cedi has depreciated by 240%, the Nigerian naira has depreciated by 409%. If Nigerians are paying the equivalent of $29, dstv must charge the same here in Ghana," he said.

The minister has sought a 30 percent reduction in the price of packages provided by Multichoice.

On July 4, Minister of Communication, Digital Technology and Innovation, Samuel Nartey George, engaged the leadership of MultiChoice Ghana to discuss a possible reduction in fees for DSTV subscriptions.

This comes after issues of affordability became topical in recent months after an increase in subscription fees in April.

The sector minister made this known when he engaged the media on July 3, on key initiatives and developments within the sector under the second quarter.

"Last week, I invited the senior leadership of MultiChoice Ghana to a formal dialogue on DSTV's subscription pricing in Ghana. The meeting addressed public concerns about affordability, value for money, and fairness in service delivery. I made it clear the ministry's expectation that pricing structures must be responsive to Ghana's economic context," he said.

"I have a meeting scheduled for tomorrow, Friday, even though it's a public holiday, with the Ghana team and their South African counterparts, the management from South Africa, they arrived tonight to agree on a way forward on the issues raised," the minister indicated.

He further said; "The outcomes will be shared with the public in due course. This engagement reflects our commitment to regulatory accountability and our resolve to ensure that digital services in Ghana remain fair, accessible, and responsive to the needs of citizens. I'll make you one promise, I won't leave tomorrow's meeting without securing a drop in the pricing of DSTV. That is a solemn promise I make to you."

Subscribers of DStv across Africa, effective April 1, 2025, experienced a price increase of over 15% on their monthly subscription fees.

The pay-TV provider cited rising consumer inflation and economic challenges as key factors influencing the decision.

According to the new pricing structure, in Ghana, the cost of the premium package rose from GHC750 to GHC865, representing a 15.33% increase. The Compact Plus package moved from GHC495 to GHC570, marking a 15.15% jump, while the Compact package increased from GHC330 to GHC380, also reflecting a 15.15% rise.

The Family package now costs GHC190, up from GHC165, indicating a 15.15% increase, whereas the Access package went up by 16.47%, from GHC85 to GHC99.

Subscribers to the DStv Lite package experienced the highest percentage surge of 18.00%, moving from GHC50 to GHC59. The DStv-Asia Standalone package climbed by 14.75%, from GHC305 to GHC350. The Great Wall Add-on increased from GHC70 to GHC80, marking a 14.29% rise.

For those subscribed to the French content add-ons, the French Add-on now costs GHC250, up from GHC215 (16.28% increase), while the French Plus Add-on rose from GHC435 to GHC500, reflecting a 14.94% increase. The French Touch Add-on costs GHC150, up from GHC130, marking a 15.38% increase.

The cost of premium packages with add-ons has also been adjusted. Premium with Asia Add-on increased from GHC1,055 to GHC1,215 (15.17% increase), while Premium with French Add-on now costs GHC1,365, up from GHC1,185 (15.19% increase). The HD-PVR service rose by 15.00%, from GHC100 to GHC115.

Following this, consumer rights organization CUTS International pushed for government intervention in MultiChoice Ghana Limited’s decision to raise subscription fees, arguing that customers were given inadequate notice ahead of the increase.

About a month ago, MultiChoice Ghana announced an upgrade in all of its DStv and GOtv packages as well as a reduction in the price of its decoders, from GH¢169 to GH¢89, due to the rebound of the economy.