Chief Executive Officer of Vodafone Ghana, Patricia Obo-Nai, has encouraged Small and Medium-sized Enterprises (SMEs) to develop practical strategies for thriving in the challenging economic environment.

She emphasized the importance of SMEs harnessing technology and innovation to grow and minimize operational expenses, thus ensuring the longevity of their businesses.

During her address at the Vodafone Ghana Business Runway event in Accra, Patricia Obo-Nai made these remarks.

"In these turbulent times, survival has become difficult but important. We believe merely being good is no longer enough. Businesses must fall on innovation, expansion and compliance.”

"Innovation is also about doing the same thing differently and better so that you can compete with and compete effectively and also have some unique selling proposition which may not be that easy to replicate or actually in our case to help you to reduce your operational costs,” she added.

Obo-Nai spoke on the theme: “Good to Great with Vodafone: Innovate, Comply and Expand.”

The event convened specialists in finance, brand innovation, and tax compliance, providing SMEs with essential strategies for efficient business growth.