Entertainment critic Sally Mann has attributed Shatta Wale's lack of industry support to his own declaration that he does not belong to the entertainment industry. She explained that Shatta Wale’s decision to distance himself from the industry has been a critical factor in his exclusion from such support. “The reason why we have always pushed Stonebwoy is because Shatta has said he is not an industry boy.

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And if you're not an industry boy, how do you want the industry to push you?" she questioned.According to her, this stance has alienated him from receiving the kind of push other artists, like Stonebwoy, enjoy.“As Stonebwoy ignored Shatta, see the way we have pushed his career higher. The awards he has won. So he should continue to ignore him,” Sally remarked.

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She emphasized that Stonebwoy’s alignment with industry expectations has significantly contributed to his success.Her comments shed light on the dynamics within Ghana's music industry and how artists' relationships with key stakeholders can influence their career trajectory.

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