Renowned dancehall musician Shatta Wale has delivered a cautionary message to aspiring artists, urging them not to be swayed by government promises, citing a dearth of sustainable plans for the Creative Arts Industry. The controversial artist's words serve as a stark reminder of the challenges facing the sector and raise questions about the efficacy of current governmental initiatives.

His response follows a press briefing held on December 14, 2023, featuring Gyankroma Akufo-Addo, Director of Ghana's Creative Arts Agency, Mark Okraku Mantey, Deputy Minister for Tourism, Arts, and Culture, alongside other industry stakeholders, addressing issues within the country's Creative Arts sector.

In a Friday Facebook post, Shatta, born Charles Nii Armah Mensah Jr., encouraged emerging musicians to navigate the industry independently and establish their footing.

According to the designer crooner, the government has no plans for creatives.

“Upcoming artiste, please don’t let them lie to you.. I saw it and spoke about it and now I am the industries enemy,” he posted.

“They don’t have any plan for creatives, so please I beg find your way and don’t follow their ways,” he asserted.

During the press conference which was purposely held to launch the #PlayGhana initiative aimed at promoting Ghanaian music across the country and beyond ahead of the festive season, Gyankroma Akufo-Addo, called for a review of Cultural Policy and the Broadcasting Bill to ensure implementation of the 70% local content just like in other countries.

She pledged her agency’s resolve to “push Ghanaian music to the full front of our foray audiences starting at home.”