The largest beauty and trade show in Africa, expected to draw hundreds of makeup and beauty professionals, is scheduled to take place from September 21st to September 22nd, 2023, at the Unique Floral Event Centre in Accra.

0

Themed "Brands beyond Borders: The Beacon of Economic Growth," this event is a collaborative effort between Makeup Ghana and First Choice Hair and Beauty.

1

AMB Fair 2023 aims to foster connections among key players in the African beauty industry, including brand executives, manufacturers, wholesalers, retailers of beauty products, and fashion designers.

2

Over the course of two days, the fair will provide a platform for industry leaders, traders, consumers, publicists, regulators, policy makers, and beauty schools to connect and network. The event will also spotlight the latest trends, innovations, and opportunities in the beauty sector.

3

Among the highlights are discount sales, offering patrons a unique opportunity to purchase beauty products and services at reduced prices from various exhibitors. Concurrently, a panel discussion featuring experts and influencers will delve into industry best practices aligning with the event's theme.

4

CEO of Makeup Ghana, Ms. Rebecca Donkor, expressed her anticipation for this exceptional edition. She highlighted that this year's event holds a unique aspect as nominees of the Ghana Beauty Awards will have the chance to showcase their products and services for the first time in the seven-year history of the awards. The 33 award categories span skin care, hair, makeup, content creators, institutions, nails, and spa, encompassing the entire beauty ecosystem.

5

“We are giving them the opportunity to let the world know the type of products and  services that they offer” said Rebecca Donkor.

6

One of the newly introduced additions to the program is the Ghana Barbers Summit, an upcoming gathering designed to unite barbers and hairstylists for the purpose of idea exchange and the display of their skill sets.

7

At the heart of this event lies the Barber Competition and Beauty Show. This platform aims to provide both barbers and makeup artists an avenue to express their creativity and prowess in haircutting, styling, and the latest trends from the global makeup and beauty sphere.

8

The core objective behind this annual event is to unite all stakeholders within the industry, encompassing their respective brands, in a single forum to foster networking and knowledge sharing. This initiative forms part of a larger endeavor to elevate the industry to a significant and influential echelon.

9

Makeup Ghana has gained prominence for its substantial contributions to the makeup and beauty sector, which has undergone remarkable advancements. This progress has been achieved through initiatives such as consumer education advocacy, brand marketing, talent showcasing, innovation promotion within the industry, and the establishment of training and professional development programs tailored for practitioners.

10

https://www.youtube.com/shorts/mLOvONxbrD0?feature=share

11