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15th April 2025 7:15:00 AM
1 min readBy: The Independent Ghana
Ghanaian rap icon Sarkodie has initiated legal action against Ecobank Ghana and a man bearing a striking resemblance to him, accusing the financial institution of exploiting his image without consent.
According to court documents, Sarkodie contends that Ecobank featured his lookalike in a recent advertisement, a move he describes as misleading and damaging. He argues that the portrayal gave the public the impression he was affiliated with or endorsing the bank—despite being a brand ambassador for rival institution, First Bank.
The rapper’s legal team asserts that this misrepresentation has not only confused consumers but also compromised existing commercial relationships and tarnished his brand value.
Sarkodie is seeking the following from the court:
A permanent injunction restraining Ecobank from using his image, name, or any similar likeness in future advertisements.
Monetary compensation for the reputational harm and financial losses incurred.
An immediate removal of all promotional materials that feature his lookalike.
His lawyers insist that the use of a lookalike, particularly of a high-profile figure with active endorsements, is unethical and a violation of publicity rights.
Ecobank has been served and given eight days to respond to the suit or face a possible default judgment.
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